Photography Tips · Brussels

Should You Wear the Same Outfit for Every Employee’s LinkedIn Photo?

By Dmytro Derkach · Brussels-based commercial photographer

A company preparing group LinkedIn headshots eventually asks this question, usually after realizing twenty employees in twenty different outfits will look scattered rather than unified.

The case for a consistent look

Matching or coordinated clothing, not identical outfits, but a shared color palette or dress code, creates visual consistency across a team page or a company’s collective LinkedIn presence. This reads as organized and intentional rather than assembled from whatever each employee happened to wear that day.

Why identical outfits usually go too far

Requiring every employee to wear the exact same shirt removes individuality in a way that can feel impersonal, particularly for a company trying to project a human, approachable brand rather than a uniform corporate one. It also creates a logistics problem: sourcing identical clothing in the right sizes for a large team is more effort than the visual payoff usually justifies.

The practical middle ground

Most Brussels companies get better results from a simple guideline: solid colors within an agreed palette, no busy patterns or loud logos, and a consistent formality level, all business casual or all business formal, rather than a mix. This produces visual harmony across a team page without requiring anyone to buy a specific shirt.

What actually matters more than the outfit

Consistent background, lighting, and framing across every employee’s headshot has a bigger visual impact than clothing coordination alone. A team page where everyone is shot against the same backdrop, at the same distance and angle, looks unified even with some variation in what people are wearing.

The goal is a team that looks like it belongs together, not a team that looks identical. Getting the background and framing consistent solves most of the visual coherence problem on its own.