Photography Tips · Brussels

When Should Your Company Update Its Team Photos? A Practical Timeline

By Dmytro Derkach · Brussels-based commercial photographer

Team photos age faster than most companies notice, mostly because the people looking at them every day are the ones least likely to spot the drift.

The obvious triggers

New hires, departures, a rebrand, or a change in office location are the clearest signals it is time to reshoot. A website team page missing three current employees and still showing two people who left last year sends a subtle but real signal of neglect to anyone paying attention, particularly job candidates and prospective clients doing due diligence.

The less obvious trigger: simple time

Even without personnel changes, a team photo older than two to three years starts to look dated, through changing office decor, shifting fashion, or just the visible passage of time on faces. This matters more for companies that lean on their team page as a trust signal, professional services, agencies, consultancies, where clients are implicitly evaluating who they would be working with.

A practical schedule

For companies with regular turnover, an annual refresh keeps the team page current without becoming a constant expense. For smaller, more stable teams, every two years is usually sufficient, paired with quick individual updates whenever someone new joins rather than waiting for the next full session.

Situation	Recommended Frequency
Regular turnover	Annual refresh
Small, stable team	Every two years
New hire outside the cycle	Immediate individual update
Combined team + individual session	Lower total cost, one booking

Bundling makes it cheaper

Scheduling a team refresh alongside individual LinkedIn headshot updates, rather than as two separate sessions months apart, reduces total cost and minimizes disruption to the team’s schedule. Many Brussels photographers offer a reduced rate specifically for combined team-plus-individual sessions for exactly this reason.

The cost of an outdated team page is invisible until a candidate or client mentions it, at which point the damage to a first impression has already happened.